For sale by owner properties, or FSBO’s as they are commonly refereed, are some of the best places to look for new clients. If done correctly, they can provide a steady stream of interested and motivated new home purchasers. And at very little cost.
As a loan officer, your goal is to become the mortgage source that the FSBO seller will refer interested home buyers to, to get pre-qualified. And don’t forget that the FSBO seller may be looking for a new property as well—and with that a new loan. If you work the arrangement properly, you can get loans coming from both ways.
Here are some of the best places to locate FSBO’s in your area:
* The real estate classified section of your local newspaper.
* The Want Advertiser Magazine, and other small local buy/sell classified ad magazines. To give you a sense, a similar magazine is the Auto Trader, but there are ones out there that deal specifically with items and property.
* Drive around the neighborhoods you know are hot markets.
* Ask real estate referral partners such as realtors (they look for FSBO’s too, so may have seen one), appraisers (most FSBO’s will an appraisal report to justify a price), real estate attorneys (FSBO’s need contract work done), and others.
* Real estate section on ebay. A great resource!
* Warnock’s By Owner, an alerting service for real estate and mortgage professionals that tracks FSBO’s all over the country. You can visit their site at http://www.wbyowner.com
* Other FSBO sites to look at: http://www.fsbo.com, http://www.virtualfsbo.com, http://www.isoldmyhouse.com, http://www.salebyownerrealty.com, http://www.fsbonetwork.com, http://www.fsbo.net.
The most important thing to remember when dealing with FSBO’s is to identify to the prospect that you are NOT a real estate agent. You are there to help them weed out the unqualified prospects and save them time, money, and aggravation. These are the hot- buttons that will get your foot in the door, and a sale in your pocket.
In our next installment, we’ll look at how to best approach a FSBO prospect.
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